Argentina, Latin America: Week in Review, Southern Cone

Argentine Ad For London Olympics Angers IOC

May 7, 2012 By Staff

Top Story — The International Olympic Committee (IOC) sent a letter to the Argentine Olympic committee after an Argentine ad promoting the 2012 London Olympics made a controversial reference the Falkland Islands. The ad, which first aired in Argentina on Wednesday, showed scenes of Argentine field hockey captain Fernando Zylberberg training in the Falkland Islands, followed by the statement, “To compete on British soil, we train on Argentine soil.” Argentina and Britain recently marked the 30th anniversary of the Falklands War, and both countries still claim sovereignty over the disputed islands. The IOC denounced the ad and said the Olympics should not be used as a political platform. The ad was produced by the Argentine branch of the British-owned advertising agency Young & Rubicam, which later issued an apology.

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